Loan Calculator Uk | Greenlight -- Loan-Related Terms Dominate Consumer Online Search For Personal Finance Products

(PRWEB UK) 3 June 2011

Five of the 10 many queried looking conditions used by UK consumers to find personal financial products online in January, were loan-related. This is according to the ultimate quarterly research, ' Retail Banking- January 2011 ', by eccentric looking selling dilettante and technology definite Greenlight.

According to the report, there were 2.7 million sell finance-related searches conducted online. This was a 700,000 enlarge when compared with October 2010.

Most queried terms

Mortgages were the many renouned subsector and accounted for 35% of searches (951,000), up 71% on October totals. The tenure 'Mortgage calculator' was the many queried, creation up 13% (368,000) of all sell finance-related searches, roughly twice October levels.

33% of all searches were for loans. Whilst fewer in volume when compared to the for mortgages, the conditions 'Loans', 'Payday loans', Loan calculator', 'Student loans' and 'Personal loans' accounted for 5 of the 10 many searched for conditions used by UK consumers to source personal financial products, online.

Totalling 49,500, the keyword 'ISA' accounted for 10% of all searches connected to bank accounts in January. This was an 83% way up on October's 27,000.

'Credit cards', was the many renouned looking tenure used to find credit and withdraw card offerings online. It was queried135,000 times (a 74,500 enlarge on October levels), accounting for 38% of the 352,000 searches connected to this sub-sector.

Most manifest sites

Greenlight gritty the 60 many manifest websites in innate and paid looking in this sector.

MoneySupermarket was the many manifest website in innate search, achieving 68% visibility. Halifax followed and transposed MoneySavingExpert in second place. It achieved a 38% share of voice, an 11% enlarge on the formerly quarter.

MoneySupermarket was moreover the many manifest advertiser in paid looking . It achieved a 51% share of voice - 7% reduction than the formerly quarter. Santander, whose prominence increased by 19%, done gains and transposed FirstDirect to take second place, with 33% share of voice.

Most amicable and interactive

Social media sites are apropos a really critical source for companies to earn consumers.

LloydsTSB transposed MoneySupermarket as the many followed brand in Greenlight's amicable media joining table. Since October, it has seen a outrageous enlarge in the number of Facebook fans (by more than 59,000).

uSwitch was the many interactive brand, cumulatively posting 280 posts and tweets.

With scarcely 11% of selling budgets approaching to be staunch to amicable media in 2011 (source: eMarketer), Greenlight advises firms to link up and erect interaction with the vocalization to them as rendezvous is key to office building amicable media optimisation .

About Greenlight:

Greenlight is a heading eccentric dilettante looking and amicable selling consulting and technology firm, the largest of its type in Europe and the fastest growing. With over 100 blue-chip customers inclusive Santander, New Look, Thomas Cook, Sky and ghd. Greenlight is a personality in the looking selling space, and is established worldwide for its undertaking to delivering record ROI for its customers and investing in the future of search.

Greenlight is deliberate the premier think personality in the sector, edition at large read attention reports, initial research, vocalization at traffic events, and delivering a rarely esteemed looking practice programme. Founded in 2001, Greenlight is headquartered in London, with offices in New York.